The Medical Fitness Association (MFA), a non-profit organization formed in 1991, is dedicated to helping medically integrated health and fitness centers achieve their full potential. MFA advances the knowledge, networking, and influence of the medical fitness industry by providing industry standards, educational programs, certification opportunities, benchmark data, professional development, and networking platforms. Through these efforts, MFA supports operational excellence and deeper integration of fitness into healthcare systems. As a strategic partner of ACSM, MFA plays a vital role in bridging the gap between clinical care and fitness, promoting evidence-based practices that improve health outcomes.
The MFA Annual Conference is the premier national event for professionals at the intersection of fitness and healthcare. Held in the fall, the MFA Annual Conference features expert-led sessions, keynote presentations, and hands-on workshops focused on the latest innovations in medical fitness. Attendees gain actionable insights, build valuable connections, and explore cutting-edge solutions on a vibrant expo floor—making it a must-attend experience for anyone driving clinical integration, operational excellence, or member engagement.
Starting in 2025, the MFA now offers its dynamic webinar series through ACSM, making it easier than ever for health fitness professionals to access high-quality, evidence-based education. These webinars cover topics like clinical programming, technology integration, and business strategy—providing practical insights for those working in or transitioning to medically integrated settings. Sessions are available on-demand and eligible for ACSM CECs
Presented by Michael Stack, ACSM-EP, EIM, PAPHS, this webinar is a must-see for its focus on strength and power training for the aging adult. Stack unpacks the significant business opportunity that exists in this growing population and how to effectively monetize this service.
Presented by Debbie Bellenger, MA, this course reviews the new challenges that the hybrid work environment has created for employers, rising healthcare costs, and the urgent call to action for workplace well-being based on this data.
This session explores the physiology of hydration through an integrated lens—examining how carbohydrate, sodium, flavor, and fluid interact to influence intake, absorption, retention, and performance. We’ll review current research on fluid balance, osmotic drivers, and palatability, highlighting mechanisms that underpin voluntary intake and thermoregulation. Attendees will gain insight into individualized strategies, including sweat profiling and timing approaches, to optimize euhydration and mitigate performance decrements associated with >2% body-mass loss. Practical applications will be linked to laboratory- and field-based research, ensuring translation from bench to field. This pre-conference equips you with evidence-based tools to support athlete hydration across diverse environments and sporting contexts.
