Kevin Martinez, ESPN’s Vice President of Corporate Citizenship

Take Back Sports | ESPN’s Support of Youth Sports

Kevin Martinez, ESPN’s Vice President of Corporate Citizenship

Episode 34

In this episode of Healthy Youth Sports, we sit down with Kevin Martinez, ESPN’s Vice President of Corporate Citizenship, to dive into the network’s groundbreaking Take Back Sports initiative. With a $5 million commitment and powerful partnerships—including Steph and Ayesha Curry’s Eat. Learn. Play. Foundation—ESPN is on a mission to remove barriers, restore fun, and create healthier, more inclusive youth sports environments.

Kevin shares insights on the program’s vision, its focus on access, mental well-being, and coaching quality, and why storytelling and culture change are at the heart of transforming the game.

Whether you’re a parent, coach, or advocate, this conversation will leave you inspired to reimagine youth sports for the better.

Learn more about Take Back Sports.

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GSSI Pre-Conference

The Physiology of Hydration: More Than Water Alone

This session explores the physiology of hydration through an integrated lens—examining how carbohydrate, sodium, flavor, and fluid interact to influence intake, absorption, retention, and performance. We’ll review current research on fluid balance, osmotic drivers, and palatability, highlighting mechanisms that underpin voluntary intake and thermoregulation. Attendees will gain insight into individualized strategies, including sweat profiling and timing approaches, to optimize euhydration and mitigate performance decrements associated with >2% body-mass loss. Practical applications will be linked to laboratory- and field-based research, ensuring translation from bench to field. This pre-conference equips you with evidence-based tools to support athlete hydration across diverse environments and sporting contexts. 

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  • Session 2: Functional ingredients in fluid replacement beverages for athletes
    • Lindsay Baker, PhD, Director at the Gatorade Sports Science Institute
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